Friday 10 January 2014

Community Software Vendors providing value to business

A software vendor is a company that makes and sells software products designed for a specific or niche market. Such markets may be diverse, including software for real estate brokers, healthcare personnel and so on. Similarly, the vendors that make and sell software for building online community are called community software vendor. These software vendors provide community software to the organizations that want to build an online community, be it for corporate alumni, consumers, vendors, etc. to deliver value to their business, keep the members engaged and integrate with membership management database, events system, and website.

How can community software help organizations to increase revenue?
Community software is one of the most active sectors in the tech industry. Large companies are depending on these community vendors to provide them with robust community software that best suit the requirements of the business, the culture of their organization and can generate significant revenue through various functions:

  1. Physical Product Sales : Selling books, education class, industry-related material, magazines, and items branded with company’s logo by associations and user groups which are then shipped from the organization to the members.
  2. Virtual Products Sales : Boost profits with high margins by selling recorded webinars, audio training, electronic documents or online tools. With virtual products, members and customers will use the familiar shopping cart process while enjoying immediate access to what they purchased. 
  3. Membership Dues : Online community software can handle all the membership management dues allowing staff to use a single system to handle member engagement tasks and back-end membership procedures.


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