In technology arena, many institutes that approach us have a baseline of service available but not adequately maintained and updated. Their alumni have turned to other resources for networking and communications. More robust and scalable solutions have become available for helping alumnus maintain connections with the University and with each other, and the Institute and the Alumni Association should work together to harness the capabilities now available in the technology marketplace.
This area offers a number of opportunities to the Universities to reinforce their relations with their alumnus. Some of them include:
- Improved alumni reach, improved alumni engagement: As we use technology to build online alumni relationships and communities, we will promote stronger and deeper alumni loyalty.
- Advanced information about alumni: Via technology, the University would be able to capture alumni interests. It also provides a platform for alumnus to give back to their alma mater by participating in mentor programs.
- More effective communication: Technology provides a cost-effective medium for coordinated, targeted, and high-impact communication with alumni.
- Valued services: Collaborative Platform provides alumni with valued services such as news about alma mater, opportunities to maintain ties with old and new batchmates, and networking for career and business.
- Increased ROI
- Better brand management
·
No comments:
Post a Comment