Various alumni associations are leveraging social media to strengthen the bonds between the alumni; and between the alma mater and its alumnus. This has been possible with the sudden rise, in the options for digital communications tools that are available in the market. These tools provide a base for collaborating, connecting and communicating with the alums. At the same time, social media is the most cost-effective and effective way to reach out to alumnae. Some of the major social media integration seen in the alumni sites is discussed in this blog.
Realizing the opportunity, many associations have started designing portals for its members; that provide them one window access to various options for connecting and communicating with each other. There has been an increase in the number of tools used for initiating conversations with its users. This is done with the integration of tools for discussion boards, forums, notes etc. Aggregation tools are used for blogs that add to the content of the site as well as it gives a chance to the members to contribute. Event management tools are used to facilitate events for members.
The opportunities are great for alumni association, these same tools that risk their existence can be used to increase user base, cut costs, and a wealth of content being created by their own members.
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