Alumni Associations: Leveraging Intangible Assets

Saviance Technologies has announced its next Alumni Leadership MasterClass to be held on 23rd August, 2012. This class focuses on various topics that will help the attendees set up an alumni office for their institution and successfully run its operations. The most important thing that these associations must remember is that alumni of an institution are always ready to give back to their almamater but all they need is a right channel to contribute. Taking this into consideration one of the topics to be covered in the MasterClass will showcase how alumni associations can harness the power of “Social media”, as a channel of engagement.

This blog briefly highlights how various Universities/Institutions are engaging their alumni using social media. There have been various studies and surveys conducted in the past and following are some of the common conclusions drawn, when it came to Universities and use of social media for alumni engagement.

•    Connecting and Collaborating with students
•    Reaching alumni where they are
•    Providing mediums and channels for information distribution
•    Alumni generated content
•    Guiding and helping alumni get jobs
•    Marketing Alumni Associations
•    Fundraising

Ever evolving Technology has definitely changed the way how communicate and social media is one-stop-shop for alumni association that help them connect, communicate and collaborate with their alumni.