Alumni Associations are formed with certain goals to cater to, many times the goals are similar for various associations: To support the achievement of the University’s goals by providing leadership and backing to alumni association that demonstrates the mutually-beneficial engagement for Alumni, the alma mater and the association. In this blog we share some tips with these associations as to how they can build relationships with their alumni.
There are four basic steps to building an alumni association strategy to achieve the goal:
1. Reach Out. To get alumni to reconnect with university, first you have to find them.
2. Reconnect. To get alumni to become involved with the association, you must offer them easy ways and mediums for doing so. For some alumni, the ability to learn the latest about their alma mater in their communities will be enough to interest them to reconnect.
3. Manage Information. From a purely logistical standpoint, you have to track alumni who reconnect. Data management will be a key for long-term success.
4. Build and Sustain Relationships. It is really important to keep alumni involved and engaged once they have reconnected. There should be continuous dialog between the alumni and the alma mater or between alumni and alumni.
After these steps what next? Sky is the limit! There are number of creative ways to empower alumni, whether it is making them mentors, asking them for career advice or inviting them for events. These are couple of strategies that can be useful for start-up associations.
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